Learning Task 4

 

A: ENGAGE

Activity 1: Blogging

Instruction: Based on your own understanding, kindly define the following terminologies:

A: CONTENT MARKETING

Content marketing is used to attract audiences, and people through the use of "content-based marketing" using social media platforms use such as slogans, short videos, or commercials it can attract the consumer.

B: IDEATION

Ideation is a process of developing and communicating new ideas that can be used in creating a brand new innovation.

B: EXPLORE & EXPLAIN

1. What is content?

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

2. What is content marketing?

A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

3. What are the step-by-step content marketing?

-Establish Your Goals

-Define Your Audience

-Research Your Competitors

-Complete Topic And Keyword Research

-Review Your Existing Content

-Devise Your Strategy

-Plan Your Resources

4. What are the different types of content marketing?

-Blogs

-Videos

-Infographics

-eBooks.

-User-generateed content

-Checklists

-Memes

5. What are the different measuring values of content?

C: ELABORATE & EVALUATION

1. Content

2. Content Marketing

3. Processes 

4. Target Groups

5. Ideation

6. Shareable

7. Credible 

8. Public Relations

9. Relevant

10. Content